Can perfume affect mood?

Yes, it can. An important characteristic of perfume is its direct ability to influence a person’s mood. Existing research has shown that perfume can invigorate, calm, delight, depress people, form positive or negative memories, or aid sleep. One of the theoretical foundations of aromatherapy is that scent can affect mood, and fragrance is an important tool for balancing the body and mind.

Ann Gottlieb, a consultant for Calvin Klein’s perfume R&D department, once pointed out in an interview: although the aromatic efficacy of fragrance products is based more on folklore and tradition than science, a growing number of scientific studies have proven that scents have mood-improving effects. In the near future, perfumes will not only make us smell better, but also make our body and mind healthier.

A recent study showed that the scents of peppermint and lily of the valley can make people more alert at work. A Japanese company added peppermint fragrance to office air to improve employee work efficiency. Citrus scents can give people a good mood in the morning; light floral scents can help people concentrate more in the afternoon; cedar scent can relieve fatigue after noon.

Has the psychological effect of perfume been scientifically verified?

More and more scientific research confirms the influence of scent on people: perfume can affect human psychology. By measuring subjects’ brain waves and heart rhythms, researchers found that scents like lavender and chamomile can calm the mind, while scents like neroli and bergamot can invigorate the mind. A recent scientific experiment is dedicated to studying the specific effects of each different scent, showing that the psychological effect of scent is beyond doubt.

Do people with different personalities prefer different types of perfume?

Yes. We buy perfume not only because it smells good, but also because it reflects our personality. Dr. Joachim, a German psychologist, once pointed out in a survey that extroverted people like fresh, green-leafy perfumes; introverted people prefer oriental perfumes; people with changeable personalities, dreamers, prefer floral or powdery perfumes.

Can perfume arouse sexual desire?

Undoubtedly, scents can make people feel sexy, but currently no scientific research has shown that perfume can directly arouse sexual desire. The sense of smell is highly associated with human sexual activity; hormones released by glands in the groin and armpits are powerful pheromones. Perfume can make people more confident, coupled with the flirtatious help of fragrance, perfume counts as a powerful seductive weapon.

Why is scent so sexy?

American scholar Michael Shipley once pointed out: the nose may be a sexual organ; smell can arouse sexual desire more than sight. The confidence and good scent brought by using perfume can make us more attractive to the opposite sex.

The famous perfumer Jean-Paul Guerlain once said a famous quote: In the dim night, when a woman lies in the arms of the man she loves, the perfume she wears will play a very important role.